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Since
1991, Smart Mop, the revolutionary mop with a twist, has sold over 12
million units-forever changing the way people clean their homes.
Out of that extreme success, Smart Inventions has
emerged as a major direct-response TV marketing firm.
Today, Smart Inventions is a versatile, multinational
marketing corporation-one of the premier names in the
industry.
Founding President Jon Nokes has expanded the
operations of the company from direct marketing to
include manufacturing,
fulfillment, and retail distribution, as well as
media and inventory funding.
Smart Inventions exclusive formula for
success:
- Meticulously select products that uniquely fulfill
the needs of a vast consumer market.
- Expertise in manufacturing, assembling, and
packaging of products with superior quality control.
(Private labeling available.)
- Efficient and technology advanced warehousing.
- Skilled product placement and marketing through:
- High-quality infomercials/short-form
commercials.
- Home-shopping channels.
- Direct response advertising in major magazines.
- Mass marketing through Smart Inventions'
connections with: K-mart, Wal-Mart, Target, Meyers,
Menards, Walgreen's, Bed, Bath and Beyond, BJ's,
Sav-On, Lucky, Eckerd's and many, many more.
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Dear Prospective Smart Client, our company
is what is known as a DRTV company, which means we market our products
through Direct Response Television. We advertise through infomercials and
2 minute spots in order to drive our incredible retail sales. For us to
market a product, it MUST have massive appeal to the TV audience. The
following guidelines should help you determine if your invention or idea
would fit into our marketing plan. Please be advised that there may be a
charge for developing ideas without proto-types. We are not a product
development company. We will consider development, however, if we feel your
idea is awesome and fits well into our guidelines. |
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Guidelines for DRTV products
1.
Have something that makes consumers say, “Wow, What a great
idea!”
2.
Be unique, innovative, and of good quality.
3.
Demonstrate well.
4.
Solve a common problem and be easy to use.
5.
Appeal to a mass audience. Niche markets are difficult to make
profitable.
6.
Not be currently available to the public.
7.
Have an average retail markup with enough of a margin to still
make a profit after production and media costs.
8.
If it is an infomercial product, it should sell for $29.95 or
more.
9.
If it is a DR spot product, it should sell for $19.95.
10. You should have a prototype of
your product to show.
11. Prevention
doesn’t work well on TV (fire extinguishers, burglar alarms, etc.)
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Smart Mop is U.S. Patented Products.
any
company or individual found copying any material from this Site for
Commercial use,
or found violating any of our Trademarks, Patents or
Copyrights
are
in violation of United States Federal Law and will be prosecuted. |